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Friday, October 9, 2026
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Wolff Set to Sell Stake Valuing Mercedes F1 at £4.6 Billion

Toto Wolff with Mercedes F1 team
Toto Wolff has led the Mercedes team to historic achievements in F1

Toto Wolff is in advanced talks to sell a portion of his shareholding in the Mercedes F1 outfit.

This transaction estimates the Mercedes team at £4.6 billion – an unprecedented figure for an F1 team – after McLaren were valued at £3.5bn in a change of ownership structure in September.

The Austrian executive, who owns one-third of the Mercedes F1 operation, plans to divest a shareholding in the region of 5%.

Wolff, aged 53 will remain as team boss and chief executive officer should the deal proceed.

Shareholder Structure

Remaining partners in the team are Mercedes-Benz and industrial group Ineos Group, who both hold one-third of the company.

An official representative stated: "We are providing no official statement on this. The management structure of the team will remain unchanged, and each shareholder are fully committed to continued achievements of Mercedes-Benz in Formula One."

Valuation Increase

This arrangement signifies a substantial rise in worth of Mercedes F1 since Ineos acquired its stake for £208 million in 2022.

This surge demonstrates the growth in valuations of Formula 1 outfits in the past few years due to the increasing appeal of the sport around the world.

This trend was evident with the box-office performance of the F1 movie starring Brad Pitt, which was released last summer and earned over $630m (£458 million) at the box office.

The film represents Pitt's most successful film and the highest-earning sports film to date.

Present Standings

Mercedes are second in the team standings, trailing McLaren Racing, with three Grands Prix left this season.

Their lead driver British driver George Russell has won two of the 21 races this year and is in fourth place in the drivers' championship after McLaren drivers Lando Norris and Oscar Piastri, and Red Bull's Max Verstappen.

The team won a record eight straight team titles and seven driver championships, six won by Lewis Hamilton and one for Nico Rosberg, from 2014 to 2021.

AF
About the author

Alicia Fox

A tech strategist with over a decade of experience in digital innovation and business solutions across UK industries.

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