The platform is rolling out a new feature that enables them to reduce the quantity of artificial intelligence-produced videos appearing in their feeds. This move comes as the company announced that it now features more than 1 billion content made with AI.
Trial and Implementation
The new functionality is in a pilot phase over the coming weeks before a global rollout. This shift aligns with a surge in content created by AI, driven by emerging AI video creators.
The Broader AI Trend
Recent reports that approximately 10% of the fastest-growing video streams on a competing service exclusively feature content made by AI. A large amount of this content is deemed “AI slop”, a phrase for inferior, bulk-generated content that is often nonsensical or bizarre.
“We know from our community that a lot of users enjoy content made with AI tools, ranging from computer-generated images to informative clips, and we aim to provide users the option to adjust the amount of that, according to their own preferences,” said a platform representative.
Volume and Proportions
TikTok shared that there are presently 1.3 billion videos on its network labeled as artificially created. Collectively, more than 100 mn videos are added to the platform each day, making clips made by AI a minor percentage of its total content library.
User Control Features
Users will be in a position to reduce or increase the volume of AI-generated videos they watch by opening the topic control feature in the application and picking the AI content topic. Further subjects that are already be controlled under the filter cover news, fashion, aesthetics, and movement.
Platform Guidelines
TikTok’s guidelines oblige creators to label convincing AI-generated content, and it bans dangerous deepfakes of public figures or critical incidents. Any authentic-looking AI-generated clip that is unmarked can be deleted under its community policies.
Additionally, the platform will from now on add an “AI-made” watermark to content made using its built-in AI features, or detected by an cross-platform project for recognizing content made by AI. This measure is intended to help prevent users from seeking to circumvent the labeling process.
Educational Initiatives
TikTok is furthermore introducing a $2 million AI literacy fund for experts and groups to produce educational content about using AI responsibly. This initiative will benefit non-profit groups focused on training computer science.
Platform Protection
The platform has defended its moderation strategy, amid discussion over proposals to lay off hundreds of content moderators in the UK. The company is expected to eliminate a significant number of roles in its trust and safety team in London, with labor groups and digital protection specialists voicing alarm that humans are being replaced by automated systems.
A trust and safety lead explained that human moderation would continue to be important, but AI can safeguard staff by removing the most distressing content prior to it is viewed by staff. The company reported a notable drop in explicit and harmful content reviewed by safety staff over the last 12 months due to the use of its AI tools.
“We think that it’s essential to combine people and machines to keep the platform safe,” the executive stated. “We’ll have humans as integral to the approach, but we also think it’s highly necessary to reduce exposure to dangerous material as rapidly, which is why a extensive automated help is proving valuable operate efficiently.”
