Amorim's Fatal Error? Taking On The Executives and an Infallible Executive Tier

Itranspired the manager was able to withstand losing against lower-league opposition. Survive losing a crucial continental showpiece versus one of the worst Tottenham teams for many years. He could survive home defeats to domestic rivals, finishing 15th, an unwavering system, squandering the team's most promising homegrown talent, the 32% win rate, calling his team the poorest in Manchester United history. But there was a single opponent with whom the Portuguese coach was not permitted to dance. If you challenge the sporting director, you had better succeed.

Regrettably, similar to numerous Premiership defender in Blackburn’s title-winning campaign, Amorim came at Jason Wilcox and appears to have missed. The most casual observer can see the irony here: a coach who frequently berated his squad for failing in individual battles crumbling in the face of the white heat and animal charisma of one of the Premier League’s most feared football executives.

In truth, this entire painful saga seems to paint Jason Wilcox in a whole new light. It may have been tempting, given his brief stint in a similar role with the Saints, to regard Jason Wilcox as merely a drudge within the club's structure: an individual whose appointment was due largely to his friendship with his former boss a fellow executive rather than any verifiable talent. How mistaken everyone was. In brilliantly outmanoeuvring United’s feted head coach, as he outmanoeuvred the unfortunate a previous executive earlier, he has demonstrated as one of football's strategic masterminds: a strategic mind of which the club's mid-table rivals will now be rightly wary.

The Tactical Conflict Regarding System & Philosophy

For example, this was the director , after having been part of the hierarchy that appointed the 3-4-3 fundamentalist the coach in the first place, played a key role in attempting to convince Amorim to abandon his beloved 3-4-3. Unsurprisingly, these pleas met a certain resistance. However, such directives carry more weight when delivered by a man of a man the impeccable football pedigree he possesses, holder of international appearances and a contributor to a championship team decades past.

Maybe eventually he may be persuaded to explain his thought processes publicly. Perhaps at some point questions may arise regarding why the coach is walking away with full compensation, without any penalty clause activated. But Jason Wilcox speaks rarely publicly, and with very good reason. The true intellectuals in football – individuals such as Jason Wilcox – function at a level exceeding our mundane comprehension. Were he to speak, probably we would perceive is a series of high-frequency signals and complex calculations. Wanting is not equivalent to being prepared to comprehend it.

Sir Jim Ratcliffe reportedly proposed playing Bryan Mbeumo at right wing-back.
The club's co-owner has allegedly suggested playing Bryan Mbeumo in an unfamiliar defensive position. Photograph: Simon Stacpoole/Offside/Getty Images

An Supreme Authority Behind Command

Naturally, by focusing our attention on the sporting director we are obscuring the real power behind the modern United throne. Jason Wilcox is, after all, merely executing the directives of his ultimate line manager the billionaire owner, who privately has made very clear his preference for a back four. According to reports, the owner has also proposed playing Bryan Mbeumo as a right wing-back. Ratcliffe is keen for the club to adopt analytics and analytics. According to ESPN, in an executive meeting early in his investment, he announced that the team's approach to football “will be determined in this room”.

After all, Ratcliffe is an expert in these intricate footballing stuff, leveraging his previous experience in petrochemicals and yachting. Most importantly he remains incredibly rich, and it is known, the wealthy are the best of us: more perceptive, more wise, strategically brilliant, fundamentally better. Whom else could one trust to oversee an enlightened programme of cost-cutting, the construction of a modern arena that appears a lot like someone’s leftover knitting, the signing of a new striker?

The New Football Order: Executives Above Coaches

This is a trend we are increasingly seeing in top-tier football. For decades, teams mistakenly entrusted big footballing decisions to low-level employees such as coaches, talent spotters – players themselves. Maybe previously possible for a young, innovative manager with ideas and drive to go into an organization and implement their plan supported to fruition. Yet how many businesses have these guys established? What number of large-scale layoffs have they managed? Far preferable to place the real power where it rightly belongs: the executive class, the open-necked shirt brigade, the individuals with impressive professional resumes. It is wiser to decide the strategy by the directors and appoint someone who will adapt their offering to suit. If managers were once chefs, they have become more akin to delivery personnel: not really responsible for the food, but still finally accountable should it be delivered cold or fails to meet standards.

Nowadays, a coach's role is increasingly less about crafting the philosophy and more about selling it: the front-facing representative on the front desk, the public face for a club they have minimal power to change. A coach at Chelsea takes a squad of literal children into the Champions League and wins two medium-sized trophies, and effectively gets sacked for talking. A manager at Celtic finds his reputation ruined whereas those individuals who hired him live to blunder another day.

The Modern Corporate Football: Accountability Only for the Coaches

And perhaps in a small way this represents neoliberalism at work: the elevation of a privileged overclass who are infallible, whose choices remain untouchable, whose errors can invariably be resolved by sacking without explanation. Appoint the system coach only to dismiss him for playing excessively that system. Bring in the project manager and then discard them for requiring excessive time. And above all show gratitude; for the incremental increases in ticket costs, for your new summer signings, for the fact that the grownups – however well qualified – remain in control.

Alicia Fox
Alicia Fox

A tech strategist with over a decade of experience in digital innovation and business solutions across UK industries.